Fraud taxonomy
By TrafficGuard1 author34 articles
- General and Sophisticated Invalid Traffic
- Known data-centre traffic
- Bots and spiders or other crawlers
- Activity-based filtration
- Non-browser user-agent headers or other forms of unknown browsers
- Pre-fetch or browser pre-rendered traffic
- Bots and spiders or other crawlers masquerading as legitimate users
- Hijacked devices, user sessions, ad tags and ad creatives
- Hidden/stacked/covered or otherwise intentionally obfuscated ad serving
- Invalid proxy traffic
- Adware + Malware
- Incentivised manipulations of measurements
- Falsified viewable impression decisions
- Falsely represented sites
- Cookie stuffing, recycling or harvesting
- Manipulation or falsification of location data
- Invalid Impressions