Fraud taxonomy

Luke Taylor avatar
32 articles in this collection
Written by Luke Taylor
MRC Definitions

Known data-centre traffic

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Bots and spiders or other crawlers

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Activity-based filtration

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Non-browser user-agent headers or other forms of unknown browsers

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Pre-fetch or browser pre-rendered traffic

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Bots and spiders or other crawlers masquerading as legitimate users

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Hijacked devices, user sessions, ad tags and ad creatives

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Hidden/stacked/covered or otherwise intentionally obfuscated ad serving

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Invalid proxy traffic

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Adware + Malware

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Incentivised manipulations of measurements

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Falsified viewable impression decisions

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Falsely represented sites

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Cookie stuffing, recycling or harvesting

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Manipulation or falsification of location data

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

Invalid Impressions

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

General and Sophisticated Invalid Traffic

Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago