Fraud taxonomy

Known data-centre traffic

Written by Luke Taylor
Updated over a week ago

Bots and spiders or other crawlers

Written by Luke Taylor
Updated over a week ago

Activity-based filtration

Written by Luke Taylor
Updated over a week ago

Non-browser user-agent headers or other forms of unknown browsers

Written by Luke Taylor
Updated over a week ago

Pre-fetch or browser pre-rendered traffic

Written by Luke Taylor
Updated over a week ago

Bots and spiders or other crawlers masquerading as legitimate users

Written by Luke Taylor
Updated over a week ago

Hijacked devices, user sessions, ad tags and ad creatives

Written by Luke Taylor
Updated over a week ago

Hidden/stacked/covered or otherwise intentionally obfuscated ad serving

Written by Luke Taylor
Updated over a week ago

Invalid proxy traffic

Written by Luke Taylor
Updated over a week ago

Adware + Malware

Written by Luke Taylor
Updated over a week ago

Incentivised manipulations of measurements

Written by Luke Taylor
Updated over a week ago

Falsified viewable impression decisions

Written by Luke Taylor
Updated over a week ago

Falsely represented sites

Written by Luke Taylor
Updated over a week ago

Cookie stuffing, recycling or harvesting

Written by Luke Taylor
Updated over a week ago

Manipulation or falsification of location data

Written by Luke Taylor
Updated over a week ago

Invalid Impressions

Written by Luke Taylor
Updated over a week ago

General and Sophisticated Invalid Traffic

Written by Luke Taylor
Updated over a week ago

Cookie stuffing

Written by Luke Taylor
Updated over a week ago

Bots

Written by Luke Taylor
Updated over a week ago

App Install Farms

Written by Luke Taylor
Updated over a week ago

Click Injection

Written by Luke Taylor
Updated over a week ago

Click Spam

Written by Luke Taylor
Updated over a week ago

Compliance Fraud

Written by Luke Taylor
Updated over a week ago

Sophisticated Bot Driven Installs

Written by Luke Taylor
Updated over a week ago

Ad Stacking

Written by Luke Taylor
Updated over a week ago

Ad injection

Written by Luke Taylor
Updated over a week ago

Auto-refresh

Written by Luke Taylor
Updated over a week ago

Domain spoofing

Written by Luke Taylor
Updated over a week ago

Pixel Stuffing

Written by Luke Taylor
Updated over a week ago

Location Fraud

Written by Luke Taylor
Updated over a week ago

User-Agent Spoofing

Written by Luke Taylor
Updated over a week ago

Retargeting fraud

Written by Luke Taylor
Updated over a week ago