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Fraud taxonomy
Fraud taxonomy
Luke Taylor avatar
By Luke1 author32 articles

MRC Definitions


General and Sophisticated Invalid Traffic
Known data-centre traffic
Bots and spiders or other crawlers
Activity-based filtration
Non-browser user-agent headers or other forms of unknown browsers
Pre-fetch or browser pre-rendered traffic
Bots and spiders or other crawlers masquerading as legitimate users
Hijacked devices, user sessions, ad tags and ad creatives
Hidden/stacked/covered or otherwise intentionally obfuscated ad serving
Invalid proxy traffic
Adware + Malware
Incentivised manipulations of measurements
Falsified viewable impression decisions
Falsely represented sites
Cookie stuffing, recycling or harvesting
Manipulation or falsification of location data
Invalid Impressions

Fraud Tactics


Cookie stuffing
Bots
App Install Farms
Click Injection
Click Spam
Compliance Fraud
Sophisticated Bot Driven Installs
Ad Stacking
Ad injection
Auto-refresh
Domain spoofing
Pixel Stuffing
Location Fraud
User-Agent Spoofing
Retargeting fraud
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