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Fraud taxonomy
MRC Definitions
General and Sophisticated Invalid Traffic
General and Sophisticated Invalid Traffic
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Written by TrafficGuard Support
Updated over a week ago

General Invalid Traffic

GIVT consists of traffic identified through routine means of filtration executed through the application of lists or with other standardised parameter checks.

Sophisticated Invalid Traffic

SIVT consists of more difficult-to-detect situations that require advanced analytics, multi-point corroboration/coordination, significant human intervention, etc. to analyse and identify.

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