Traffic that is routed through an intermediary proxy device or network where the ad is rendered in a user's device where there is a real human user. This includes:
Proxy traffic that is anonymised
Proxy traffic that is not anonymised
Classification | Sophisticated Invalid Traffic |
TrafficGuard Indicators | Blacklist server traffic and known sources of this traffic |
| Mismatch of click characteristics with install characteristics |
| Time to install analysis will have a flat distribution if click spam is present |
| High volumes of clicks / installs from a single location |
| High volumes of clicks/installs from VPNs or anonymous proxies |
| High volumes of clicks/installs from "new" device IDs, or Limit Ad Tracking (LAT) enabled devices |
| Events (including post-install) that occur on mass |
| High-volume of traffic obscured via VPNs |
Rejection Codes | score_ip_global |
| score_device_global |
| score_domain_global |
| score_siteid_subpartner |
| known_hosts_ip_global |
| anomaly_clicktoinstall_time |
| lowratio_clicktoinstall_siteid |
| lowratio_clicktoinstall_subpartner |
| lowratio_clicktoinstall_browser_subpartner |
| pattern_referrerdomain_siteid |
| pattern_siteid_subpartner |
| pattern_fingerprint_global |
| pattern_ip_global |
| pattern_associationrule_partner_ip |
| anonymous_useragent |
| manipulation_globalcookieid |
| manipulation_appsubpartnercookieid |
| excessive_ratio_newdevice_siteid |
| excessive_ratio_newdevice_siteid |
| excessive_ratio_limitadtracking_siteid |
| anomaly_overnight_localtime_ip |
| anomaly_fingerprint_ip |
Fraud Tactics | |
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