'Many advertisers use location-based data to enhance their targeting. Fraudsters use this to their advantage by faking location data in order to maximise their ROI.'
Classification | Sophisticated Invalid Traffic |
TrafficGuard Indicators | Clicks or installs that don't conform to the audience targeted |
| High volumes of traffic obscured via VPNs |
| Abnormally high conversion rates |
Rejection Codes | excessive_ratio_proxy_subpartner |
| excessive_ratio_tor_subpartner |
| excessive_ratio_vpn_subpartner |
| rate_geospeed_device |
Fraud Tactics |