'When multiple ads are delivered to the same page or app but are intentionally hidden e.g. impossible for the user to see them - they are considered invalid ads.'
Classification | Sophisticated Invalid Traffic |
TrafficGuard Indicators | Registering multiple clicks from the same user at the same time on multiple campaigns Some fraudsters split this traffic over campaigns from different networks to evade detection. In these cases, time to install will have a flat distribution |
Rejection Codes | score_domain_global score_siteid_subpartner excessive_ratio_device_sub_partner |
Fraud Tactics |