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Bots and spiders or other crawlers masquerading as legitimate users

TrafficGuard Support avatar
Written by TrafficGuard Support
Updated over 2 years ago

A browser, server or app that makes page load calls automatically without declaring themselves as a robot, instead declaring a valid regular browser or app user agent where there is no real human user.'

Classification

Sophisticated Invalid Traffic

TrafficGuard Indicators

Behavioural anomaly detection - monitoring events (including post-install) that occur on mass. Bots follow programmed patterns.
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Irrational engagements e.g. - SDK says an IAP has occurred, but the Advertiser doesn't report a legitimate purchase

Rejection Codes

score_ip_global

score_device_global

known_hosts_ip_global

anonymous_useragent

manipulation_globalcookieid

manipulation_appsubpartnercookieid

excessive_ratio_newdevice_siteid

excessive_ratio_limitadtracking_siteid

Fraud Tactics

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