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Fraud taxonomy
MRC Definitions
Bots and spiders or other crawlers masquerading as legitimate users
Bots and spiders or other crawlers masquerading as legitimate users
TrafficGuard Support avatar
Written by TrafficGuard Support
Updated over a week ago

A browser, server or app that makes page load calls automatically without declaring themselves as a robot, instead declaring a valid regular browser or app user agent where there is no real human user.'

Classification

Sophisticated Invalid Traffic

TrafficGuard Indicators

Behavioural anomaly detection - monitoring events (including post-install) that occur on mass. Bots follow programmed patterns.
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Irrational engagements e.g. - SDK says an IAP has occurred, but the Advertiser doesn't report a legitimate purchase

Rejection Codes

score_ip_global

score_device_global

known_hosts_ip_global

anonymous_useragent

manipulation_globalcookieid

manipulation_appsubpartnercookieid

excessive_ratio_newdevice_siteid

excessive_ratio_limitadtracking_siteid

Fraud Tactics

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