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Fraud taxonomy
MRC Definitions
Pre-fetch or browser pre-rendered traffic
Pre-fetch or browser pre-rendered traffic
Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

'A device that makes html or ad requests ahead of specific human-initiated navigation to the requested resources.'

Classification

General Invalid Traffic (GIVT)

TrafficGuard Indicator

when a site-id has a low ratio click-to-install

Rejection Code

lowratio_clicktoinstall_siteid

Fraud Tactics
Click Spam

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