Introduction
The Dashboard is where you can oversee high-level information of invalid traffic, advertising cost, ad and app engagement, source of traffic, location of traffic, and types of devices.
Reports on your whole organisation
View summary dashboards and detailed data on invalid, filtered and successful traffic.
TrafficGuard is your single source of truth, with reliable and consistent reporting between the agency, the advertiser, and each of the supply sources who access reporting on their own traffic.
Granular Reporting
Manage all your campaigns and supply sources via one user-friendly portal.
TrafficGuard reports display data through to the Site ID level and enables you to plot the same for further comparison in the dashboard.
Transactional level detail can be exported giving you and your partners complete control and transparency.
Types of Transactions
TrafficGuard validates your data into three types of transactions. The reporting is split and displayed accordingly.
Invalid Data: All of your activity deemed as fraudulent or invalid by TrafficGuard
Filtered Data: All of your activity that is outside of your target audience based on the rules set up by TrafficGuard and the advertiser.
Success / Performance Data: All of your activity which is deemed as valid and legitimate by TrafficGuard
💡 Tip
What is a transaction in TrafficGuard?
A transaction is an impression, click, install, conversion or an event.
Time Zones and Date-Range
Real-time dashboard access gives you the ability to set your preferred timezone and filter by your required date range. By default, the timezone is set to UTC and the range is set to last 7 days.
Filters and Grouping
TrafficGuard dashboards allow you to add dimension filters that remain persistent across all the reports and group similar data together to get a better understanding of your activity. Each report has various filters and grouping options.