All Traffic Report
Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

The All Traffic report gives you a variety of ways to view all of your traffic over time.


In the All traffic report, you can see and plot analytics for all types of transactions including Invalid, Filtered and Success. You can drill down or group data to suit your purposes and compare sources, properties and campaigns to give your overall performance richer context.

To access All Traffic Report, go to Analytics > All Traffic

Navigating the All Traffic Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of what contributed to fraudulent traffic. You can filter on multiple values for all filtering options which are:

  • Property

  • Campaign

  • Partner

  • Sub-partner

  • Site ID

  • Country

  • Transaction status reason

πŸ’‘ Tip
Applied filters persist across all reports and help you navigate easily through your activity.

2. Types of Transaction Status Tab

Selecting one of these tabs will show data related to each tab:

  • Invalid tab: Displays fraudulent or invalid activity

  • Filtered tab: Displays activity that is dictated by the campaign's unique validation rules

  • Success tab: Displays valid activity

3. Time Zones and Date Time Ranges

By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.

4. Data Field for Plotting

The All Traffic report shows you different dimensions for impressions, clicks, events, installs and conversions. You can compare them by choosing two data fields in the drop-down which includes:

  • Total transaction

  • Invalid transaction

  • Filtered transaction

  • Successful transaction

  • Percentage of invalid transactions

  • Percentage of filtered transactions

  • Percentage of Successful transactions

The selection of two data fields will automatically plot a corresponding chart for you.

5. Plotting Area

When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.

6. Group By

Grouping similar data together is another great way to gain a better understanding of your invalid traffic. You can group by:

  • Agency

  • Partner / Sub-Partner

  • Sub-Partner

  • Partner / Site ID

  • Site ID

The result of the group-by method will appear in the data table below. For example, group by Partner will return the list of all partners and their relevant data.

7. Data Table

Data Table shows the volumes of impressions, clicks, installs, events and conversions. You can scroll to the right to see every available column. By default, each transaction category shows:

  • Total transaction

  • Percentage of total transaction

  • Invalid transaction

  • Percentage of invalid transactions

In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table (9).

πŸ’‘ Tip
Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

8. Plot Rows

When using group by method, you may want to see more granular data on a chart (e.g. by partner). This can be achieved by selecting one or multiple data rows (up to five rows) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.

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