The Threat Report explains different ad fraud activities and techniques occurred in your traffic.
Overview
The Threat report gives you detailed insights into your invalid and filtered traffic over time. You can filter this data by rejected reasons and compare sources, properties, partner and campaigns.
To access Threat Report, go to Quality > Threats
Navigating the Threat Report
1. Filters
Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of what contributed to fraudulent traffic. You can filter on multiple values for all filtering options which are:
Property
Campaign
Partner
Sub-partner
Site ID
Country
Transaction status reason
💡 Tip
Applied filters persist across all reports and help you navigate easily through your activity.
2. Types of Transaction Status Tab
Selecting one of these tabs will show data related to each tab:
Invalid tab: Displays fraudulent or invalid activity
Filtered tab: Displays activity that is dictated by the campaign's unique validation rules
3. Time Zones and Date Time Ranges
By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.
4. Data Field for Plotting
The All Traffic report shows you different dimensions for impressions, clicks, events, installs and conversions. You can compare them by choosing two data fields in the drop-down which includes:
Invalid transaction
Filtered transaction
Percentage of invalid transactions
Percentage of filtered transactions
The selection of two data fields will automatically plot a corresponding chart for you.
5. Plotting Area
When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.
6. Data Table
Data Table shows the volumes of impressions, clicks, installs, events and conversions. You can scroll to the right to see every available column. By default, each transaction category shows:
Invalid transaction
Percentage of invalid transactions
In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table (9).
7. Plot Rows
You may want to see more granular data (e.g. by invalid reasons) on a chart. This can be achieved by selecting one or multiple reasons (up to five reasons) then and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.
8. Invalid Reason Explanation
Hovering over a question mark icon will give you a detailed explanation of each invalid reason. You can also check out our list of Invalid Reasons for more detail. If you don't find the invalid reasons you're looking for, contact our team.