Location Report shows you where traffic is from by country or region.
Location report displays the location of where your traffic comes from based on country and region. Drilling down and comparing different data dimensions is conveniently available to give you insights into traffic quality by location.
To access the Location Report, go to Analytics > Location
Navigating the Location Report
Filters give you the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of the geographical distribution of your traffic. You can filter on multiple values for all filtering options which are:
Transaction status reason
Applied filters persist across all reports and help you navigate easily through your activity.
2. Types of Transaction Status Tab
Selecting one of these tabs will show data related to each tab:
Invalid tab: Displays fraudulent or invalid activity
Filtered tab: Displays activity that is dictated by the campaign's unique validation rules
Success tab: Displays valid activity
3. Time Zones and Date Time Ranges
By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.
4. Data Field for Plotting
The Location report displays different dimensions for impressions, clicks, events, installs and conversions of each location (Note: select wanted locations in the filtering option). You can compare them by choosing two data fields in the drop-down which includes:
Percentage of invalid transactions
Percentage of filtered transactions
Percentage of Successful transactions
The selection of two data fields will automatically plot a corresponding chart for you.
5. Map/Chart Toggle
At times, you may want to view data in one of two different visuals - as a chart view or a map view. You can use the toggle, located at the top right-hand side of the plotting area, to switch between a chart and map in this report.
6. Plotting Area
When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.
7. Group By
Grouping similar data together is another great way to gain a better understanding of your traffic quality. You can group by:
The result of the group-by method will appear in the data table (8). For example, group by Country will return the list of all countries and their relevant data.
8. Data Table
Data Table shows the volumes of location-based impressions, clicks, installs, events and conversions. You can scroll to the right to see every available column. By default, each transaction category shows:
Percentage of total transaction
Percentage of invalid transactions
In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table (10).
Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.
9. Plot Rows
When using group by method, you may want to see more granular data on a chart (e.g. by Country). This can be achieved by selecting one or multiple data rows (up to five rows) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.