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Is it necessary to implement the Site Tag?
Is it necessary to implement the Site Tag?
TrafficGuard Support avatar
Written by TrafficGuard Support
Updated over a week ago

TrafficGuard PPC setup comprises two parts -

1. Google Ads Integration - Connecting Google Ads Customer account with TrafficGuard & implementing our tracking template

2. JS tag - Implementing our Site tag on the website.


πŸ’‘ Tip
Both these steps are extremely important in detecting invalid activity on your account.


Read more about why the site tag is important.

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