All Collections
PPC FAQs
General
Is it necessary to implement the Site Tag?
Is it necessary to implement the Site Tag?
Luke Taylor avatar
Written by Luke Taylor
Updated over a week ago

TrafficGuard PPC setup comprises two parts -

1. Google Ads Integration - Connecting Google Ads Customer account with TrafficGuard & implementing our tracking template

2. JS tag - Implementing our Site tag on the website.


💡 Tip
Both these steps are extremely important in detecting invalid activity on your account.


Read more about why the site tag is important.

Did this answer your question?