Integrating with Google Ads
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Written by TrafficGuard Support
Updated over a week ago

Integrating with Google Ads


The Google Ads integration allows all click data to be sent to TrafficGuard for analysis. TrafficGuard will automatically detect invalid users and add their IP addresses to your Google Ads IP exclusions lists.

How it works

The integration works by updating your account level tracking template to send all clicks to TrafficGuard. Page views are then recorded by the TrafficGuard JS tag. When an invalid click is detected TrafficGuard updates your Google Ads IP Exclusion list so you no longer see users from these invalid IP addresses.

Before you begin

  1. You need to be a Google Ads customer.

πŸ’‘ Tip
​Google Ads Smart Campaigns

If you are using Google Ads Smart Campaigns (or an AdWords Express account) TrafficGuard does not have the ability to update tracking URLs and block IP addresses like a regular Google Ads account.

  1. 2. You need to be a TrafficGuard customer signed up to a Protect PPC or ProtectPro PPC plan. If you would like to change or upgrade your plan get in touch with your account manager or email: [email protected]

Connecting Google Ads Account with TrafficGuard

Step 1: When you log in for the first time, you will be prompted to enter your Google Ads Customer ID. After filling in your Google Ads Customer, click 'Connect account'.
If this is not your first time login, navigate to Account > Settings > Connect your Google Ads account.


πŸ’‘ Tip
​Please enter your google ads customer ID and click the Connect account button. Please ensure to enter a google ads customer ID and not a manager account ID.

What is Google Ads Customer ID?

πŸ’‘ Tip
Google Ads Customer ID is a unique identifier that is assigned to each Google Ads account which is used to connect to TrafficGuard PPC Protection. This can be found at the top right-hand corner of your Google Ads account. For more details: Find your Google Ads Customer ID


Step 2: To let TrafficGuard connect to your Google Ads account, you will get a notification email from Google Ads that a manager account is requesting access to your Google Ads account. In the email, click 'Accept Request' to grant TrafficGuard managerial access.


To accept the request from your Google Ads Account - You can log into your Google Ads > Tools & Settings > Account Access > Navigate to Managers Tab, and you should find a request from [email protected] over there.
Click 'Accept Request' to grant TrafficGuard managerial access.

Step 3: Tracking Templates

You will be provided with 2 options;

1. Yes update my Google Ads account - This will allow TrafficGuard to automatically update your tracking templates through our API.


2. No I will do this manually - This means you will have to manually update your tracking template URL, if you do choose this option and do not fill out the tracking link template within your google ads account then your TrafficGuard account wont be able to detect invalid clicks.
Tracking templates is how TrafficGuard receives click data from Google.

πŸ’‘ Tip
Click here to follow the steps to update manually or please reach out to us via our website or at [email protected]

Original settings:

Updated settings:

πŸ’‘ Tip - Existing settings

If you have tracking templates already set up at the campaign, ad group or creative level you will need to update them in the following way. Move any parameters from the tracking template and add them to the Final URL Suffix excluding {lpurl} tag.

Step 4: You will be prompted to create your website property. Or navigate to Properties > Add website.


Step 5: Click 'Save' once you fill out 'Property name ', 'Website URL' and 'Industry Category'

Screenshot 2022-04-28 at 15.20.54

πŸ’‘ Tip

Please make sure you have followed all of the instructions above before implementing your JS tag.

Adding Measurement JS tag to website

Once the property is created, click it and scroll down, you will be shown your Measurement JS tag which must be added to your website. This will allow TrafficGuard to analyse your traffic that comes from PPC ads.

πŸ’‘ Tip:
The JS Tag needs to be implemented on all pages of your website

For more information on adding Measurement JS tag, checkout:

Screenshot 2022-04-28 at 15.22.35

After you have added Measurement JS tag to your website and the Tracking templates are implemented in Google Ads, you should see traffic coming through in TrafficGuard reports.

πŸ’‘ Tip
If you need further assistance, please reach out to [email protected] along with your TrafficGuard account name or URL.


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