Search Account Dashboard | TrafficGuard Help Center

A new and improved Account Dashboard for the Search product for Enterprise clients - launch date 5th June 2024.

Provides key metrics at your fingertips.

Category	Prevention mode	Detection mode
Budget	Total Budget Rescued The ad spend that would have been lost to invalid traffic if your account were not protected by TrafficGuard. It reflects the difference between your prevention and detection rates.	Total Budget Lost The actual total budget lost to invalid traffic across your account.
Conversions	More chances to convert! How many more conversions opportunities you have by reinvesting your budget rescued into valid traffic. Bonus Conversions = Budget Rescued / Cost per Conversion	More chances to convert! How many conversions opportunities you could achieve, if your budget lost was reinvested into valid traffic. Bonus Conversions = Budget Lost / Cost per Conversion
Exposure Note: values in this widget exclude Performance Max campaigns as they do not use IP exclusions, but audience exclusions.	Business exposure mitigated IPs added Shows's the number of IPs we've added, which equates to users excluded from seeing your Ads Exposure value If all your excluded users (IPs) would have clicked at least one more time, this is the cost you would incur. Exposure mitigated/value = Number of IPs added x 1 extra click x average CPC.	Business exposure IPs detected The number of invalid users (IP addresses) we have detected. Exposure value The calculation uses the invalid users we detected (IPs) and assumes would be excluded in prevention. Exposure mitigated/value = Number of IPs detected x 1 extra click x average CPC.
Protection Graph refer detailed article	TrafficGuard is actively working to protect you from invalid traffic, your IVT rate will be reduced compared to your Detection Mode IVT rate as we're now reducing the amount of invalid traffic affecting your account.	TrafficGuard monitors your traffic and generates a Detection IVT rate - the volume of invalid traffic as a percentage of your total traffic. This rate reflects all clicks wasted on IVT across all preventable traffic and will be displayed on the TrafficGuard Protection Graph (orange line).
Campaigns	Campaign performance Provides you with key metrics and top impacted campaigns .	Campaign performance As per prevention description.
Threats	Invalid traffic threats Demonstrates your invalid traffic by Threat Categories: Bots, hosts and malware, Non-incremental and Non-genuine. Also provides a comparison between Detection and Prevention periods.	Invalid traffic threats As per prevention description.