Conversion & Events Report
TrafficGuard Support avatar
Written by TrafficGuard Support
Updated over a week ago


As a full-funnel measurement and verification solution, TrafficGuard enables you to track the full user journey of user right from the first click, through to your website and the key actions they during the session which can be tracked as a conversion.

The TrafficGuard conversion snippet is fired anytime a conversion takes place.

Insights gained from the conversion data allows TrafficGuard to understand the customer's behaviour allowing us to differentiate fake traffic from genuine traffic.


The TrafficGuard conversion tracking works in combination with the Site Tracker tag. You need to ensure that the Site Tracker tag is implemented on the page where your conversion takes place. To implement the TrafficGuard Site Tracker tag, find out more.

To start tracking your conversion events, find out more.

Navigating to the Conversion report

To navigate to the 'Conversions & Events' report, log into your TrafficGuard dashboard and go to Account Details -> Tracked Conversions. This report provides you insight into the conversions you are tracking within TrafficGuard.

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options fall under:

  • Event Type

  • % of total

  • Conversion value

  • Conversions

  • Users

To know more about the filters available under each topic read here.

2. Date and Time Range

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.


Our Protect PPC plan only retains the last 90 days worth of data.

3. Data Table

The Data table shows you the metrics for each conversion event you are tracking.

4. Plotting Area

You can then plot these events into the graph to compare.

5. Managing Columns

  • Click on the expand view function to see your data in fullscreen.

  • You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table.

  • To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.

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