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How to create conversion events in the TrafficGuard portal
How to create conversion events in the TrafficGuard portal
TrafficGuard Support avatar
Written by TrafficGuard Support
Updated over a week ago


As a full-funnel measurement and verification solution, TrafficGuard enables you to track the full user journey of user right from the first click, through to your website and the key actions they during the session which can be tracked as a conversion.

The TrafficGuard conversion snippet is fired anytime a conversion takes place.


The conversion tracking works in combination with the Site tag. You need to ensure that the Site Tag is implemented on the page where your conversion takes place.

To implement your site tag, you can navigate to your property. Follow the link here for more information

Creating conversion events

The TrafficGuard conversion snippet is created by taking the conversion event details from your Google Ads account i.e the conversion event name, values, conversion ID and label.

To create a conversion snippet follow the steps below.

1. Log into TrafficGuard

2. Click on Admin, Conversion events, Create or If you have an Organisation Group created in the portal you will need to create the snippet at the Organisational Group level as pictured.

Screenshot 2022-02-28 at 14.35.25

3. If you are an Organisation Group pick the property/properties you would like to create a conversion snippet for. If you are an organisation only need to enter your conversion event info.

  1. The conversion event name is the same as it appears in your Google Ads account. Pick a type i.e. registration, purchase, lead etc.

  2. Enter your transaction ID if you have one, if not leave it blank.

  3. Choose the value option which matches the conversion event in Google Ads.

  4. Select how many conversions to count per click or interaction.

  5. Enter you Google Ads conversion ID and your Google Ads conversion label. If you don't have a Google Ads conversion ID and your Google Ads conversion label you should leave the space blank.

  6. Ensure all the information you enter matches what you have on Google Ads.

  7. Save settings and copy the conversion snippet which is generated.

Screenshot 2022-02-28 at 14.44.17

You are now ready to implement your conversion snippet. Please see How do I implement the conversion snippet on GTM.

Once the conversion events are implemented, you can monitor the same in the Conversion events reporting.

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