How to find your Google Ads Conversion ID and label
Sign in to your Google Ads account to gather the values that you will use to complete the tag setup:
In your Google Ads account, click the Tools and Settings menu.
Select Measurement: Conversions, which opens to the Conversion Actions table.
Select the name of the conversion that you want to use from the Conversion action column.
Expand the tab for Tag setup to view the tag details.
Select Use Google Tag Manager.
Copy the Conversion ID and Conversion Label.