TrafficGuard is a comprehensive fraud mitigation platform for omnichannel digital advertising. With three formidable layers of defence, TrafficGuard protects ad spend from fraud and invalid traffic.
Ad fraud is constantly mutating to avoid detection. TrafficGuard utilises a combination of anomaly, classification and predictive machine learning algorithms to analyse traffic and determine validity in real time. This technique blocks known and unknown types of fraud as they emerge. Each detection level feeds data back into TrafficGuard’s machine learning algorithms to help it get even stronger.
New to TrafficGuard? Check out our guide for new users.