Comprehensive verification platform for omni-channel digital advertising protecting ad spend from fraud and invalid traffic.

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Written by TrafficGuard Support
Updated over a week ago

TrafficGuard is a comprehensive fraud mitigation platform for omnichannel digital advertising. With three formidable layers of defence, TrafficGuard protects ad spend from fraud and invalid traffic.

Ad fraud is constantly mutating to avoid detection. TrafficGuard utilises a combination of anomaly, classification and predictive machine learning algorithms to analyse traffic and determine validity in real time. This technique blocks known and unknown types of fraud as they emerge. Each detection level feeds data back into TrafficGuard’s machine learning algorithms to help it get even stronger.

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