Usually the correct answer to this question is the fact that your google ads account hasn't been connected, or you have connected a google ads manager account and not a customer account.
1. Please login to your TrafficGuard portal, Login here
If you then see the below across the top of your portal, click the link to start the integration process.
2. Enter your Google Customer Ads ID
Please enter your google ads customer ID and click the Connect account button. Please ensure to enter a google ads customer ID and not a manager account ID.
Please ensure to check your emails once you have connected your account.
3 Add the TrafficGuard JSTag to your website/s
After you have linked your Google ads account you will be prompted to create a new website property. Here you will be shown a JSTag which you should place on your website. This tag will allow TrafficGuard to analyse traffic to your websites. For more information on adding the JSTag check out the support docs.