What are the benefits of JS Tag implementation?

The JS tag enables TrafficGuard to monitor the activity after a user clicks your ad. It gives us added insight into the user journey and fuels our ability to learn, detect & mitigate invalid clicks. 
TrafficGuard covers advertisers against all Invalid Activity. 

With the JS tag, TrafficGuard can analyse the bounce rates, session times, page depths thus determining whether the user is an engaged valuable user or someone who should be blocked in the future.