TrafficGuard is a comprehensive fraud mitigation platform for omni-channel digital advertising. With three formidable layers of defence, TrafficGuard protects ad spend from fraud and invalid traffic.

Ad fraud is constantly mutating to avoid detection. TrafficGuard utilises a combination of anomaly, classification and predictive machine learning algorithms to analyse traffic and determine validity in real-time. This technique blocks known and unknown types of fraud as they emerge. Each detection level feeds data back into TrafficGuard’s machine learning algorithms to help it get even stronger. 

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New to TrafficGuard? Check out our guide for new users.

Getting started with PPC Protection

Getting started with Ad Fraud Protection

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