PPC Threats Report

PPC Threats Report explains different ad fraud activities and techniques occurred in your traffic.

Overview

Using PPC Threats Report to gain detailed insights into your invalid and filtered clicks over time. The reasons for invalidated clicks are revealed in this report.

To access Threat Report, go to Analytics > Threat

Navigating PPC Threats Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand what contributed to click fraud. You can filter on multiple values for all filtering options which are:

  • Ad
  • Ad group
  • Brand
  • Campaign
  • City
  • Country
  • Device models
  • Device types
  • Keywords
  • Placement
  • Source
  • State
  • Status
  • Status reason

Applied filters persist across all reports and help you navigate easily through your activity.


2. Time Zones and Date Time Ranges

By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.

3. Data Field for Plotting

The Threats Report displays different dimensions for PPC clicks of each reason. You can compare them by choosing two data fields in the drop-down which includes:

  • Invalid clicks
  • Ad clicks
  • Visitors from ads
  • Filtered clicks
  • % Visitors rate
  • % Invalid click rate

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.

5. Data Table

Data Table shows the volumes of invalid reasons. You can scroll to the right to see every available column. By default, you can see:

  • Ad clicks
  • Visitors from ads
  • Visitors rate
  • Invalid clicks
  • Filtered clicks
  • Invalid click rate

In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table (7).

Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

6. Plot Rows

You may want to see more granular data on a chart. This can be achieved by selecting one or multiple reasons (up to five reasons) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.