PPC Threats Report

TrafficGuard provides a reason for all the invalid activity it detects. 

Overview

PPC Threats Report gives you detailed insights into your invalid and filtered clicks over a period of time. Granular reasons for all invalid activity are provided for every single invalid click, in this report. 

To access Threat Report, go to Analytics > Threat

Navigating PPC Threats Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand what contributed to click fraud. You can filter on multiple values for all filtering options which are:

  • Ad
  • Ad group
  • Ad network
  • Brand
  • Campaign
  • City
  • Country
  • Device models
  • Device types
  • Keywords
  • Placement
  • Plan quota exceeded
  • State
  • Status
  • Status reason

Applied filters persist across all reports and help you navigate easily through your activity.


2. Date and Time Ranges

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.

Note:

Our Protect PPC plan retains the last 90 days worth of data. 

3. Data Field for Plotting

The Threats Report displays different dimensions for PPC clicks of each reason. You can compare them by choosing two data fields in the drop-down which includes:

  • Invalid clicks
  • Ad clicks
  • Visitors from ads
  • Filtered clicks
  • % Visitors rate
  • % Invalid click rate

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.


5. Data Table

Data Table shows the volumes of invalid reasons. You can scroll to the right to see every available column. By default, you can see the below dimensions across various reasons:

  • Ad clicks
  • Visitors from ads
  • Visitors rate
  • Invalid clicks
  • Filtered clicks
  • Invalid click rate

The tool tip (?) present next to the reason provides more explanation of the reason codes. To read more about various types of ad fraud activity, you can navigate to our Fraud Taxonomy page. 

6. Managing Columns

You can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table.

Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

7. Plot Rows

You may want to see more granular data on a chart. This can be achieved by selecting one or multiple reasons (up to five reasons) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.