PPC Locations Report

PPC Location Report shows you where traffic is from by country or region.


PPC Locations report displays the location of where your PPC clicks come from based on country and region. Drilling down and comparing different data dimensions is conveniently available to give you insights into traffic quality by location.

To access the Location Report, go to Analytics > Locations


Navigating PPC Locations Report

Chart view


Map view


1. Filters

Filters give you the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of the geographical distribution of your traffic. You can filter on multiple values for all filtering options which are:

  • Ad
  • Ad group
  • Ad network
  • Brand
  • Campaign
  • City
  • Country
  • Device models
  • Device types
  • Keywords
  • Placement
  • Plan quota exceeded
  • State
  • Status
  • Status reason

Applied filters persist across all reports and help you navigate easily through your activity.

2. Date Time Ranges

By default date range is set to the last 7 days. You can choose your preferred date-time range.


Our Protect PPC plan retains the last 90 days worth of data. 

3. Data Field for Plotting

The Locations Report displays different dimensions for PPC clicks of each location (Note: select wanted locations in the filtering option). You can compare them by choosing two data fields in the drop-down which includes:

  • Invalid clicks
  • Ad clicks
  • Visitors from ads
  • Filtered clicks
  • % Visitors rate
  • % Invalid click rate

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.

 5. Map/Chart Toggle

At times, you may want to view data in one of two different visuals - as a chart view or a map view. You can use the toggle, located at the top right-hand side of the plotting area, to switch between a chart and map in this report.


6. Group By

Grouping similar data together is another great way to gain a better understanding of your traffic quality. You can group by:

  • Country
  • City
  • Region
  • Metro area

The result of the group-by method will appear in the data table (8). For example, group by City will return the list of all cities and their relevant data.

7. Data Table

Data Table shows the volumes of location-based clicks. You can scroll to the right to see every available column. By default, it shows:

  • Ad clicks
  • Visitors from ads
  • Visitors rate
  • Invalid clicks
  • Filtered clicks
  • Invalid click rate
  • Cost 
  • Conversions

8. Managing Columns 

  • You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table. 

Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

9. Plot Rows

When using group by method, you may want to see more granular data on a chart (e.g. by City). This can be achieved by selecting one or multiple locations (up to five locations) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.