PPC IP Report

PPC IP Report aggregates the number of clicks by IP address and its geographic information

Overview

Use PPC IP Report to search up or analyse the frequency of suspicious IP addresses used to click on your ads along with location and ISP (Internet Service Provider) information. You can also filter by different data dimension to uncover click fraud insights.

To access PPC IP Report, go to PPC IP Report.

Navigating PPC IP Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options which are:

  • Ad group
  • Campaign
  • Creative ID
  • Placement

Applied filters persist across all reports and help you navigate easily through your activity.

2. Time Zones and Date and Time Ranges

By default, the timezone is set to the last 7 days. You can choose your preferred timezone and date-time range.

3. Search Bar

Use this bar to look up the IP address you want to get more information on.

4. Data Table

Data Table shows the volumes of aggregated clicks by IP address. You can scroll to the right to see every available column. By default, it shows:

  • IP address
  • Clicks count
  • Country
  • City
  • First click
  • Last click

In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table.

Tip

Click on the IP address in the data table to see more details and graphical representations.