PPC Exclusion filters

Use Exclusion filters to omit any unwanted traffic characteristics that affect your PPC campaign.

In PPC exclusion filters, you can define what type of traffic characteristics you want to exclude. The exclusion rules can be applied at the campaigns, ads and ad groups level. The exclusion feature provides an additional level of protection to your running ads and prevents any undesired traffic from affecting the ads.

If any traffic matches the exclusion filter, the excluded IP address will be automatically added to Google Ads IP exclusions. This means ads will not be displayed to the user that uses the excluded IP address.

 

Before you start, follow the steps in PPC Enabling Traffic Control to enable Traffic Control in your portal.
Please note: Exclusion Filter is only available on our ProtectPro PPC plan. To upgrade your plan, follow the steps in the following article or reach out to us on chat or at guardians@trafficguard.ai

 

 Steps to create an exclusion filter

  1. Select Traffic control from the sidebar navigation and then Exclusion filters.
  2. Click ADD NEW to open the Exclusion filters configuration window.
  1. In the configuration window, click Select type.

 

Create a geographic filter

Upon selecting the exclusion type:

  1. Select Geographic.
  2. Select Rule 'Exclude all traffic from' or 'Exclude all traffic except'.
  3. Choose 'Geographic level' and its value.
  4. Choose the level to apply the exclusion rule to.
  5. Click SAVE to apply the filter.

 

Create an IP address filter

Upon selecting the exclusion type:

  1. Select IPv4 address or IPv6 address.
  2. Enter the IP address that you want to exclude.
  3. Choose the level to apply the exclusion rule to.
  4. Click SAVE to apply the filter.

 

Create a filter for Limit Ad Tracking device

Upon selecting the exclusion type:

  1. Select Limited ad tracking.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for public proxy users

Upon selecting the exclusion type:

  1. Select Public proxy.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for TOR users

Upon selecting the exclusion type:

  1. Select TOR.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for VPN users

Upon selecting the exclusion type:

  1. Select VPN.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.