PPC Dashboard

Introduction to PPC dashboard

TrafficGuard PPC Dashboard providing you with access to Invalid Click information of your Google Ads campaign where you can see analytics including:

  1. Ad clicks: When a user or a bot clicks your Google Ad, TrafficGuard counts that as a click.
  2. Visitor from Ads: The number of unique visits to your website
  3. Filtered clicks: Google regularly sends a bot to click on your ad to check URL and crawl your website. This click bot from Google is known as filtered clicks.
  4. Invalid clicks: Ad clicks that TrafficGuard considers to be illegitimate clicks that should not be paid for
  5. Clicks to visitor rate: The percentage of clicks from a unique visitor out of all clicks on your ad (Ad clicks)
  6. Detection rate: The percentage which invalid clicks and filtered clicks are detected out of all clicks on your ad.

Use TrafficGuard's reports to monitor your invalid clicks and gain a better understanding of how to optimise your Google Ads campaign. PPC dashboard helps build actionable intelligence in addressing click frauds as well as changes in click trends over time.

Using Filters

Filters give you the ability to drill down into your data and reveal additional levels of detail within a chart. It is a great way to gain new insights into what, when and where contributed to the invalid clicks. The available filters are:

  • Time and Timezone
  • Campaign
  • Source
  • Country
  • Status

Here is an example of the PPC traffic filtered by campaign (1) and country (2). Instead of seeing the data from all campaigns and all countries, you are now seeing PPC traffic from a selected campaign and location.

Frequently Asked Questions