PPC Campaigns Report


PPC Campaigns Report enables you with visibility and the ability to plot campaign-specific data. You can drill down or group data to suit your purposes and compare different data dimensions.

To access PPC Campaigns Report, go to Analytics > Campaigns

Campaign level blocking is only available on our ProtectPro PPC plan. To upgrade your plan, follow the steps in the following article or reach out to us on chat

Navigating PPC Campaigns Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options which are:

  • Ad
  • Ad group
  • Ad network
  • Brand
  • Campaign
  • City
  • Country
  • Device models
  • Device types
  • Keywords
  • Placement
  • Plan quota exceeded
  • State
  • Status
  • Status reason

Applied filters persist across all reports and help you navigate easily through your activity.

2. Date and Time Range

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.


Our Protect PPC plan only retains the last 90 days worth of data. 

3. Data Field for Plotting

You can visualise different data dimension by choosing two of the options below:

  • Invalid clicks
  • Ad clicks
  • Visitors from ads
  • Filtered clicks
  • % Visitors rate
  • % Invalid click rate

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters and other required fields are selected, the plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.

The plotting area allows you to see various Campaigns as a graph and compare different data fields over a period of time. 


5. Group By

Grouping similar data together is another great way to gain a better understanding of your invalid traffic. You can group by:

  • Campaign
  • Ad group
  • Ad

The result of the group-by method will appear in the data table (6). For example, group by Ad will return the list of all ad names and its relevant click information.

6. Data Table

Data Table shows the volumes of PPC clicks. You can scroll to the right to see every available column. By default, you can see:

  • Ad clicks
  • Visitors from ads
  • Visitors rate
  • Invalid clicks
  • Filtered clicks
  • Invalid click rate
  • Cost
  • Conversion

7. Managing Columns 

  • You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table. 
  • To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.

Clicking on an item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

8. Plot Rows

When using group by method, you may want to see more granular data on a chart (e.g. by Ad). This can be achieved by selecting one or multiple data fields like ads or campaigns (up to five) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.