PPC Ads Report

Use PPC Ad Groups Report to view illegitimate clicks on Ad level.

Overview

PPC Ads Report shows you the Ad level data for your clicks. It helps you to compare performance of your various ads, and compare dimensions

To access PPC Ads Report, log into your dashboard & go to Analytics > Ads

Navigating PPC Ads Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud at Ad levels. You can filter on multiple values for all filtering options which are:

  • Ad
  • Ad group
  • Ad network
  • Brand
  • Campaign
  • City
  • Country
  • Device models
  • Device types
  • Keywords
  • Placement
  • Plan quota exceeded
  • State
  • Status
  • Status reason

Applied filters persist across all reports and help you navigate easily through your activity.


2. Date and Time Ranges

By default the date range is set to the last 7 days. You can choose your preferred date-time range.

Note:

Our Protect PPC plan retains the last 90 days worth of data. 

 3. Data Field for Plotting

You can visualise different data dimension by choosing two of the options below:

  • Invalid clicks
  • Ad clicks
  • Visitors from ads
  • Filtered clicks
  • % Visitors rate
  • % Invalid click rate

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters and other required fields are selected. The plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.

The plotting area allows you to see various Ads as a graph and compare different data fields over a period of time. 

5. Data Table

Data Table shows the volumes of PPC clicks. You can scroll to the right to see every available column. By default, you can see:

  • Ad clicks
  • Visitor from ads
  • Visitors rate
  • Invalid clicks
  • Filtered clicks
  • Invalid click rate
  • Cost
  • Conversions

    6. Managing Columns 

    • You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table. 
    • To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.

    Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

     

    7. Plot Rows

    You may want to see more granular data on a chart (e.g. by Ad). This can be achieved by selecting one or multiple ads (up to five ads) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.