PPC New vs returning users Report

Use the New vs Returning Users report to see the number of new users that are clicking on your Google Ads and visiting your website and the number of returning visitors clicking on your Google Ads.

You can compare the users clicking through on your ads and understand the kind of users your ads are reaching.

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of the users of your PPC ads. You can filter on multiple values for all filtering options which are:

  • Campaign
  • Status
  • Is new visitor
  • Ad Network
  • Ad group
  • Country
  • Device type

2. Date and Time Range

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.

3. Data Field for Plotting

You can visualise different data dimension by choosing two of the options below:

  • Users
  • Sessions
  • Pageviews
  • % Bounce rate
  • Pages per session
  • Avg. session duration

The selection of two data fields will automatically plot a corresponding chart for you.

4. Plotting Area

When the filters and other required fields are selected, the plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.

The plotting area allows you to see various attributes as a graph and compare different data fields over a period of time. 

5. Managing Columns 

  • To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.

6. Plot Rows

Click on 'Plot Rows' button so the plotting area will be updated.