Invalid proxy traffic

Traffic that is routed through an intermediary proxy device or network where the ad is rendered in a user's device where there is a real human user. This includes:

  • Proxy traffic that is anonymised
  • Proxy traffic that is not anonymised

 

Classification
Sophisticated Invalid Traffic
TrafficGuard Indicators

Blacklist server traffic and known sources of this traffic

Mismatch of click characteristics with install characteristics

Time to install analysis will have a flat distribution if click spam is present

High volumes of clicks / installs from a single location

High volumes of clicks/installs from VPNs or anonymous proxies

High volumes of clicks/installs from "new" device IDs, or Limit Ad Tracking (LAT) enabled devices

Events (including post-install) that occur on mass

High-volume of traffic obscured via VPNs

Rejection Codes

score_ip_global
score_device_global
score_domain_global
score_siteid_subpartner
known_hosts_ip_global
anomaly_clicktoinstall_time
lowratio_clicktoinstall_siteid
lowratio_clicktoinstall_subpartner
lowratio_clicktoinstall_browser_subpartner
pattern_referrerdomain_siteid
pattern_siteid_subpartner
pattern_fingerprint_global
pattern_ip_global
pattern_associationrule_partner_ip
anonymous_useragent
manipulation_globalcookieid
manipulation_appsubpartnercookieid
excessive_ratio_newdevice_siteid
excessive_ratio_newdevice_siteid
excessive_ratio_limitadtracking_siteid
anomaly_overnight_localtime_ip
anomaly_fingerprint_ip

Fraud Tactics

Click Spam
App Install Farms
Compliance Fraud