Traffic that is routed through an intermediary proxy device or network where the ad is rendered in a user's device where there is a real human user. This includes:
- Proxy traffic that is anonymised
- Proxy traffic that is not anonymised
| Classification |
Sophisticated Invalid Traffic
|
| TrafficGuard Indicators |
Blacklist server traffic and known sources of this traffic |
|
Mismatch of click characteristics with install characteristics |
|
|
Time to install analysis will have a flat distribution if click spam is present |
|
|
High volumes of clicks / installs from a single location |
|
|
High volumes of clicks/installs from VPNs or anonymous proxies |
|
|
High volumes of clicks/installs from "new" device IDs, or Limit Ad Tracking (LAT) enabled devices |
|
|
Events (including post-install) that occur on mass |
|
|
High-volume of traffic obscured via VPNs |
|
|
Rejection Codes |
score_ip_global |
| score_device_global | |
| score_domain_global | |
| score_siteid_subpartner | |
| known_hosts_ip_global | |
| anomaly_clicktoinstall_time | |
| lowratio_clicktoinstall_siteid | |
| lowratio_clicktoinstall_subpartner | |
| lowratio_clicktoinstall_browser_subpartner | |
| pattern_referrerdomain_siteid | |
| pattern_siteid_subpartner | |
| pattern_fingerprint_global | |
| pattern_ip_global | |
| pattern_associationrule_partner_ip | |
| anonymous_useragent | |
| manipulation_globalcookieid | |
| manipulation_appsubpartnercookieid | |
| excessive_ratio_newdevice_siteid | |
| excessive_ratio_newdevice_siteid | |
| excessive_ratio_limitadtracking_siteid | |
| anomaly_overnight_localtime_ip | |
| anomaly_fingerprint_ip | |
|
Fraud Tactics |
Click Spam |
| App Install Farms | |
| Compliance Fraud |