How does TrafficGuard determine that a click is fraudulent?

TrafficGuard PPC Protect prevents click fraud on your Google Ads by using our database of fraudulent IPs, malicious sites, blacklisted sites and etc. to build an intricate profile of data networks.
As such, TrafficGuard is able to detect and analyse clicks by looking for non-human activity and behaviour based on anomalies, known-date centre traffic and VPN tracking.