How do you determine which IP's you consider to be sources of fraudulent clicks?

TrafficGuard measures the clicks from Google and collects multiple data points including IP address.

Being a specialist, TrafficGuard benefits from the immense scale of data and the expertise behind our enterprise performance ad fraud prevention solution. We are continuously strengthening machine learning models using the intelligence gained from processing over 3 trillion data points a month to offer the most sophisticated and reliable verification.


We analyse data in real-time and verify each click individually on your campaigns. We are not identifying invalid clicks based on the IP alone. There are many reasons why we would deem a click invalid.