Google Ads Express vs Google Ads Standard Account

Google Ads Express (smart mode) is not supported by TrafficGuard, as this simplified version of Google Ads only provides limited functionality and does not provide the ability to track or manage exclusions.

 

However, if you switch your Google Ads account from Google express to standard mode you will be able to integrate your google ads account with one of our ad fraud prevention plans.

To switch your account, please do the following;

  1. Sign into your Google Ads account, click the Tools & Settings icon in the top right hand corner.
  2. Select Switch to standard Google ads.

Once you’ve switched your account to the standard google ads account, you’ll be able to access the full Google Ads experience and start creating your own campaigns across all Search, Display & Shopping.

Note:

Please note that Google only allows for IP exclusions on specific campaign types. You can see more information here

If you would like more information on the difference between both Google express and standard accounts, please see here: https://support.google.com/google-ads/answer/9520605?hl=en