General

Frequently asked questions about TrafficGuard PPC protection and fraudulent clicks.

Doesn’t Google prevent click fraud?

Google is working hard to protect you from advertising fraud that uses automated detection, manual review, and investigations. TrafficGuard provides an added protection over Google's effort of reducing ad fraud. And even if click fraud is detected by Google, it's rather reactive than TrafficGuard's PPC Protection's proactive approach. Google will only refund you with credits after fraud has already taken place. This means your PPC ads will stop displaying during the campaign as your budget has been exhausted.

With TrafficGuard's PPC Protection, you don't have to wait until Google refunds your advertising budget back. You also stop wasting your time manually blacklisting IPs since TrafficGuard automatically updates your campaign level IP blacklists in Google Ads. Now you can focus efforts on optimisation and growth of your business.


 

What is IP blacklisting?

IP blacklisting on Google Ads account is a technique to exclude specific IP addresses (An identifier assigned to every computer that connects to the internet) to limit showing your ad on particular networks. This will prevent you from getting unwanted clicks that are wasting your advertising budget. With PPC Protection, these unwanted or malicious IP addresses are updated and blocked automatically! For more information, check out How to Exclude IP addresses


 

How does TrafficGuard determine that a click is fraudulent?

TrafficGuard PPC Protect prevents click fraud on your Google Ads by using our database of fraudulent IPs, malicious sites, blacklisted sites and etc. to build an intricate profile of data networks.
As such, TrafficGuard is able to detect and analyse clicks by looking for non-human activity and behaviour based on anomalies, known-date centre traffic and VPN tracking.