Exclusion filters

In exclusion filters, you can define what type of traffic characteristics you want to exclude. The exclusion rules can be applied at the property, partner, and campaign level. The exclusion feature provides an additional level of protection to your campaign and prevents any undesired traffic from affecting your campaign performance. The exclusion rules will mark traffic as filtered.

Before you start, enable Traffic Control in your portal.

Create an exclusion filter

  1. Select Traffic control from the sidebar navigation and then Exclusion filters.
  2. Click ADD NEW to open the Exclusion filters configuration window.
  1. In the configuration window, click Select type.
  1. Create a filter based on an exclusion type of choice. You can:
    • Create an AAID or IDFA filter
    • Create an IP address filter
    • Create a filter for Limit Ad Tracking device
    • Create a filter for public proxy users
    • Create a filter to exclude traffic from pop ads sites
    • Create a filter to exclude pornography sites
    • Create a filter for TOR users
    • Create a filter for VPN users

 

Create an AAID or IDFA filter

Upon selecting the exclusion type:

  1. Select Device AAID or Device IDFA.
  2. Enter the AAID or IDFA value that you want to exclude.
  3. Choose the level to apply the exclusion rule to.
  4. Click SAVE to apply the filter.

 

Create a filter for a device platform

Upon selecting the exclusion type:

  1. Select Device platform.
  2. Choose the rule, platform and version number that you want to exclude.
  3. Choose the level to apply the exclusion rule to.
  4. Click SAVE to apply the filter.

 

Create a filter for a device platform

Upon selecting the exclusion type:

  1. Select Device platform.
  2. Choose the rule, platform and version number that you want to exclude.
  3. Choose the level to apply the exclusion rule to.
  4. Click SAVE to apply the filter.

 

Create a geographic filter

Upon selecting the exclusion type:

  1. Select Geographic.
  2. Select Rule 'Exclude all traffic from' or 'Exclude all traffic except'.
  3. Choose 'Geographic level' and its value.
  4. Choose the level to apply the exclusion rule to.
  5. Click SAVE to apply the filter.

 

Create a filter for Limit Ad Tracking device

Upon selecting the exclusion type:

  1. Select Limited ad tracking.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for public proxy users

Upon selecting the exclusion type:

  1. Select Public proxy.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter to exclude traffic from pop ads sites

Upon selecting the exclusion type:

  1. Select Pop ads.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter to exclude pornography sites

Upon selecting the exclusion type:

  1. Select Pornography.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for TOR users

Upon selecting the exclusion type:

  1. Select TOR.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.

 

Create a filter for VPN users

Upon selecting the exclusion type:

  1. Select VPN.
  2. Choose the level to apply the exclusion rule to.
  3. Click SAVE to apply the filter.