Events Report

The Events report gives you an insight into event-specific analytics

Overview

Use Events Report to monitor your events related analytics and gain a better understanding of where fraudulent events occur. You can drill down or group data to suit your purposes and compare different data dimensions to give your overall event performance richer context.

To access Events Report, go to Analytics > Events

 

Navigating the Events Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of the event-specific distribution of your traffic. You can filter on multiple values for all filtering options which are:

  • Property
  • Campaign
  • Partner
  • Sub-partner
  • Site ID
  • Event name
  • Country
  • Transaction status reason

Applied filters persist across all reports and help you navigate easily through your activity.

2. Data Field for Plotting

The Events report shows you different dimensions for impressions, clicks, events, installs and conversions of each type of event. You can compare them by choosing two data fields in the drop-down which includes:

  • Event revenue
  • Total events

The selection of two data fields will automatically plot a corresponding chart for you.

3. Time Zones and Date Time Ranges

By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.

4. Plotting Area

When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.

5. Data Table

Data Table shows statistics of Total events, Percentage of total events and Event Revenue for each type of event.

Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

6. Plot Rows

You may want to see more granular data on a chart (e.g. by event). This can be achieved by selecting one or multiple events (up to five events) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.