Domain spoofing

Domain spoofing is a practice through which bad actors monetise the traffic from low-quality sites by manipulating the domains and making it appear to come from high-quality sources.

To the advertisers, it appears that their ads are being shown on premium websites but in reality, traffic is coming via low-quality sources. For example, a pirated video website spoofing its domain to appear as The New York Times to sell its inventory at a premium price.

Source: TrafficGuard Glossary