Choosing the right option

Measurement options for mobile apps

Steps to integrate your mobile apps with TrafficGuard in realtime

Use the Measurement URL

The Measurement URL provides simple integration with your current platforms and can be used both via redirect or parallel tracking to measure and validate and mitigate clicks.

Measurement URL

It is best used in combination with the Measurement postback URL or Measurement SDK to measure activity in your mobile app.

Additionally, if you want to track impressions you can use the Impression Measurement URL or Measurement JS tag.

Using Measurement postback

The Measurement postback URL provides simple integration with you current measurement platforms to track installs and in-app events when you are using the Measurement URL to track clicks.

Measurement postback URL

Using Measurement SDK

The mobile SDK is the recommended method for validating installs and user activity in your mobile app. This should be used in combination with the Measurement URL to track clicks.

Measurement SDK

Use the Measurement API

The TrafficGuard Measurement API is a standard set of protocols for collecting and validating user activity from any Internet-connected device.

Measurement API 

Measurement options for web pages

Steps to integrate your websites and web pages with TrafficGuard in realtime

Using Site Tracker JS tag

The tgtag.js library is the recommended tracking code for display ads, video ads, websites and web pages.

Site Tracker Tag

Using Measurement URL

The Measurement URL provides simple integration with your current platforms and can be used both via redirect or parallel tracking.

Measurement URL

Use the Measurement API

The TrafficGuard Measurement API is a standard set of protocols for collecting and validating user activity from any Internet-connected device.

Measurement API 

Measurement options for display & video ads

Steps to integrate your third party adserver or DSP with TrafficGuard in realtime

Using JS Ad tag

The tgtag.js library is the recommended tracking code for display ads, video ads, websites and web pages.

JS Ad tag

Using Impression Measurement URL

The Impression Measurement URL provides simple integration with 3rd party platforms

Impression Measurement URL

Using Measurement URL

The Measurement URL provides simple integration with your current platforms and can be used both via redirect or parallel tracking.

Measurement URL