Activity-based filtration

A legitimate user displays certain behaviour different from an illegitimate user, for example, a legitimate user will not do the same, monotonous routine over and over again. They will not click abnormally fast, or make a click at exact 5-second intervals.

Activity-based filtration is the measurement of user activity to flag transactions that are too fast, too repetitive, at precise intervals, or are missing key pieces of data standard to valid traffic.

Classification

General Invalid Traffic (GIVT)

TrafficGuard Indicator

Mismatch of click characteristics with install characteristics

Anomalous variations of user-agent (browser, os version, model, etc) in a short period of time from a single IP

Blacklist server traffic and known sources of this traffic.

Rejection Codes
score_domain_global
score_siteid_subpartner
anomaly_clicktoinstall_time
lowratio_clicktoinstall_siteid
lowratio_clicktoinstall_subpartner
lowratio_clicktoinstall_browser_subpartner
pattern_referrerdomain_siteid
pattern_siteid_subpartner
pattern_fingerprint_global
pattern_ip_global
pattern_associationrule_partner_ip
anomaly_overnight_localtime_ip
anomaly_fingerprint_ip



Fraud Tactics
Click Spam