Installing the Site Tracker Tag with Google Tag Manager


If you are using Google Tag Manager you can easily add our Site Tracker Tag.

Add a new tag

  • Login to your Google Ads account and select the website you want to add the tag to
  • Create a new tag
  • In the tag configuration choose 'Custom HTML Tag'


From the TrafficGuard portal copy your property's Site Tracker Tag tag and paste it into the Custom HTML text area
00_Website Settings GTAG

Once the tag is inserted toggle the Advanced Settings and the default tag firing option of "Once per event" is set.

  • In the new tag's triggering card choose 'All Pages'