PPC Protection modes

TrafficGuard modes control what actions are taken when invalid traffic is detected in your PPC Protection account.


Detection only

In this mode TrafficGuard will analyse and report on invalid traffic only. Clicks, installs and events will not be blocked or rejected.
For PPC accounts Google Ads IP Exclusions lists will not be updated.


In this mode, TrafficGuard will use advanced methods to analyse and report on invalid traffic.

For applicable PPC Protection accounts, Prevention Mode will update the Google Ads IP Exclusions lists.


Depending on your organisation type and current plan some modes may be unavailable.