PPC Keywords Report

PPC Keywords Report allows you to discover keywords that are associated with click fraud occurring in your PPC campaigns.

Overview

PPC Keywords Report lets you see the relationship between keywords, campaigns, ad groups and click fraud activities.

To access PPC Keywords Report, go to Acquisition > Keywords

Navigating PPC Keywords Report

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1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options fall under:

  • Attributes
  • Ad engagement
  • Behaviour
  • Exclusion
  • Google Ads
  • Network connection
  • Reach
  • Variation

To know more on the filters available under each topic read here.

Applied filters persist across all reports and help you navigate easily through your activity.

2. Date and Time Ranges

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.

Note:

Our Protect PPC plan retains the last 90 days worth of data. 

3. Data Field for Plotting

Use the drop down arrow on these filters to create and compare the chart with different metrics.

To know more on the metrics available in the filter read here.

4. Plotting Area

When the filters and other required fields are selected. The plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.

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5. Data Table

Data Table shows the volumes of PPC clicks. You can scroll to the right to see every available column.

6. Managing Columns 

  • Click on the expand view function to see your data in fullscreen.
  • You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table. 
  • To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.

Clicking on an item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.

7. Plot Rows

When using group by method, you may want to see more granular data on a chart (e.g. by Ad). This can be achieved by selecting one or multiple data fields like ads or campaigns (up to five) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.