PPC Device Report allows you to discover how many device types, brand, and model are associated with click fraud occurring in your PPC campaigns.
PPC Device report lets you see your data split by various device types, brand & models. This helps you get further insight into the performance of each type of device.
To access PPC Devices Report, go to Analytics > Device
Navigating PPC Devices Report
Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options fall under:
- Ad engagement
- Google Ads
- Network connection
To know more on the filters available under each topic read here.
Applied filters persist across all reports and help you navigate easily through your activity.
2. Date and Time Range
By default, the date range is set to the last 7 days. You can choose your preferred date-time range.
Our Protect PPC plan only retains the last 90 days worth of data.
3. Data Field for Plotting
Use the drop down arrow on these filters to create and compare the chart with different metrics.
To know more on the metrics available in the filter read here.
When the filters and other required fields are selected, the plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.
5. Data Table
Data Table shows the volumes of PPC clicks. You can scroll to the right to see every available column.
6. Managing Columns
- Click on the expand view function to see your data in fullscreen.
- You can choose to include or exclude any column by clicking on the three horizontal lines icon located on the top right-hand side of the data table.
- To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.
Clicking a line item in the data table will add the value in the report's filter. You can then navigate to a different report, to analyse the data for the selected filter. This filter persists across reports.
7. Plot Rows
When using group by method, you may want to see more granular data on a chart (e.g. by Device type). This can be achieved by selecting one or multiple placements (up to five types) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.