PPC Dashboard

Introduction to PPC dashboard

TrafficGuard PPC Dashboard provides you with access to Invalid Click information of your Google Ads campaign where you can see analytics.

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1. Date and Time Range

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.

2. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options which are:

  • Campaign
  • Network
  • Plan quota exceeded
  • Validation Status

3. Measure Filters 

Use the drop down arrow on these filters to create and compare the chart with different metrics.

To know more on the metrics available in the filter read here.


Note: Protect PPC plan customers can use Cost to know when their Google Ad spend reaches $2500 after which TrafficGuard will halt their monitoring until next month. 

Use TrafficGuard's reports to monitor your invalid clicks and gain a better understanding of how to optimise your Google Ads campaign. PPC dashboard helps build actionable intelligence in addressing click frauds as well as changes in click trends over time.

The dashboard also offers you to check the Ad clicks and Invalid clicks of your Google Ad campaigns filtered by Daily Engagement, Location and Devices.

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Note: To filter out by Ad Network, Campaign, Plan quota exceeded or Status, simply click the plus sign next to filters > click modify filters.

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Reports

PPC dashboard consists of various reports giving you granularity into campaigns & activity. 

Frequently Asked Questions