PPC Click Report


The PPC Click Report give you information on the clicks that are coming through on your ads whether it's valid or invalid it has all the information.


You can also download this report to request for refunds from Google Ads, follow this article to do the same.

Navigating PPC Click Report

1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options which are:

  • Campaign
  • Ad network
  • Country
  • Status
  • Plan quota exceeded

Applied filters persist across all reports and help you navigate easily through your activity.

2. Time Zones and Date and Time Ranges

By default, the date range is set to the last 7 days. You can choose your preferred date-time range.

3. Search Bar

Use this bar to look up the IP address you want to get more information on.

4. Data Table

Data Table shows the different clicks that have come through on your Google Ads and the attributes associated to it. You can scroll to the right to see every available column. By default, it shows:

  • Timestamp
  • IP address
  • Status
  • Reason
  • Est. invalid cost
  • Est. measurable cost
  • Ad network
  • Campaign
  • Ad group
  • Creative
  • Keyword
  • Device ID
  • Location
  • ISP
  • Landing Page
  • Placement

5. Export to CSV 

After choosing various filters and customising the date range you can click on this to download the current report you have opened up on the dashboard.