Overview
You can track, measure and validate impressions on your creatives after bidding in real-time via the client-side TrafficGuard event pixel.
Pre requisites
- You need to have a Google Campaign Manager 360 account.
- You need to have property created on your TrafficGuard account.
Make sure you have either a web or an app property depending on your campaign type.
TrafficGuard Portal - Create your pixel
Note - If your Account manager has generated the pixel for you, jump to the Campaign Manager Portal section
- Copy your property ID (Example property id - tg-000XXX-001)
2. Create your event Event pixel
Using the URL below, replace the example property, with the property ID mentioned above (no spaces).
https://pixel.trafficguard.ai/tgad.js?pid=tg-000XXX-001&sid=%s&e=i&s=google_ads_display&s2=%s&s3=%esid!&c=%ebuy!&c2=%ecid!&p=%epid!&a2=%eaid!&a3=%eadv!&a4=%eenv!&g=%g
Agency Access: To receive access your agency should have an account on TrafficGuard. If they do, you can add the below parameter along with the agency ID onto the pixel URL.
&a=agency_id
Example: &a=havas_media
Campaign Manager Portal
-
Open your advertiser properties.
-
Open the "Event tags" section.
-
Navigate to "Impression event tags." Choose the Advertiser tags view.
-
Click New impression event tag.
-
Move on to tag setup below.
-
Select the below options
- Name > Trafficguard
- Application > Apply Automatically
- Enabled > Yes
- Tag type > Script
- Tag URL > Insert Event Pixel
- The parameters will get added separately.
6. Click Save
Need Help?
If you require assistance, Please reach out to us via our website or on integrations@trafficguard.ai