Before you start your Google Ads refund / investigation request, you will want to gather as much evidence on the click fraud as possible. By providing accurate and detailed information on the invalid click activity you can strengthen your case and improve your chances of receiving a refund. The PPC Click report in TrafficGuard gives you complete information on every valid and invalid click your ads receive.
Here is how you can access invalid click information to support your refund claim:
- Sign in to your TrafficGuard Account - Login Here
- In the menu on the left, click Investigation Request under Quality. This report provides you with accurate and detailed information on the invalid click activity of your account, ready for you to submit to Google Ads.
- Select the dates you wish to submit, Requests can be submitted to the Google Ads Click Quality team every 60 days.
- Click Export data and continue
Start your refund request by filling out Google’s Click Quality Form. Here, you will be asked to provide your Google Ads account details and evidence of invalid traffic. Simply copy and paste the answers provided by TrafficGuard into the corresponding fields of the Google Click Quality form.
Download the following files from TrafficGuard and attach them in the google click quality form before submitting.
- Part #1
Google will notify you if and when your claim is approved. Users report this sometimes takes up to six weeks. At that point, you will be able to see the credit under Tools & Settings > Billing > Transactions > Adjustments in your Google Ads account
How often can I claim a refund from Google Ads?
As per Google Ads support, you can only raise a refund request once every 60 days. Note that Google doesn’t claim responsibility for traffic older than 60 days on the date of investigation lodgement, so make sure you report any invalid activity within the 60 day period.