How long do you block an IP for?

TrafficGuard’s pre-bid optimisation relies on intelligence gathered from the whole advertising journey to prioritise audiences with the highest likelihood to convert. 

TrafficGuard intelligently manages the exclusion of IPs in real-time.

  • IPs are prioritised based on the type of threat and the level of invalid engagement.
  • The duration of exclusions are constantly evaluated based on the threat level and recurrence.
  • TrafficGuard’s Reputation IQ provides information on IPs that span multiple sites and apps.
  • Feedback from Session Quality Score prevents the exclusion of IP’s where there is the potential of engagement from high quality customers also using the IP.