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Fraud Taxonomy
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Back to home
TrafficGuard Support Hub
Fraud Taxonomy
Getting Help
PPC Protection
Getting Started PPC
PPC Dashboard and Analytics
PPC Exports
PPC Traffic Control
PPC FAQs
Integration
Dashboard, report and export
General
Users and account
Billing
Data Privacy
Ad Fraud Protection
Getting Started
Managing Your Properties
Supply Partners
Ad Network Integration
Agencies and Partners
Measurement Options
Site Tracker Tag
Platform Integration
Mobile Measurement Platforms (MMP)
Partner Management Platforms
Tag Management Platforms
Developer Documentation
Dashboard and Reports
Dashboard and Reports
Traffic Control
Account Administration and Security
Fraud Taxonomy
MRC Definitions
Fraud Tactics
Fraud Taxonomy
Browse our documentation on Fraud Taxonomy
MRC Definitions
General and Sophisticated Invalid Traffic
Known data-centre traffic
Bots and spiders or other crawlers
Activity-based filtration
Non-browser user-agent headers or other forms of unknown browsers
Pre-fetch or browser pre-rendered traffic
Bots and spiders or other crawlers masquerading as legitimate users
Hijacked devices, user sessions, ad tags and ad creatives
Hidden/stacked/covered or otherwise intentionally obfuscated ad serving
Invalid proxy traffic
Adware + Malware
Incentivised manipulations of measurements
Falsified viewable impression decisions
Falsely represented sites
Cookie stuffing, recycling or harvesting
Manipulation or falsification of location data
Invalid Impressions
See more
Fraud Tactics
Cookie stuffing
Bots
App Install Farms
Click Injection
Click Spam
Compliance Fraud
Sophisticated Bot Driven Installs
Ad Stacking
Ad injection
Auto-refresh
Domain spoofing
Pixel Stuffing
Location Fraud
User-Agent Spoofing
Retargeting fraud
See more
