What if I already have a custom tracking template in google ads?

When using our software, we will require you to update your google ads tracking template to ours. For clients who don't already have customised tracking templates within their accounts, we recommend for you to let us update them automatically, but if you choose to do this manually & already have existing tracking templates, please see follow the steps below 

TrafficGuard normally updates the tracking template at Account level and Google Ads priortises the lowest level tracking template in Google Ads which means if you have a custom tracking template at any other level too TrafficGuard's tracking template will not fire. Read more here.

This article applies to custom tracking templates at all levels in Google Ads, i.e Account, Campaign, Ad group, Ad and Keyword levels.


When you make changes on Ad and Keyword level tracking templates, your ads may go into review.

If you require to pass other Google ads related parameters along with ours, you will need to enter these separately within the Final URL suffix field below. This is what Google ads recommend.

For instance, if your current tracking template is "{lpurl}?param1={example1}&param2={example2}" and this needs to still be passed along with TrafficGuard template, as mentioned above you now need to paste this into the Final URL suffix field below.

The correct way in which to do this with the above as an example would be as following:


Delete the {lpurl}? section as it is the landing page URL which already exists

Add &gclid={gclid} after the parameters you already have

You should be left with something like this -
param1={example1}&param2={example2}.....&gclid={gclid} - 

  1. You then cut this & paste it in the URL suffix section below
  2. Enter our TrafficGuard tracking template within the tracking link section.
  3. Click SAVE

    Please refer to this article for information on Manually Updating Google Ads Template

For more information on Final URL suffix, please refer to googles support doc https://support.google.com/searchads/answer/9072131?hl=en